Corey Katir Video News – Major Law Firms

It sounds like the setup for a smart and zany ensemble sitcom: Jason Bateman and Rachael Harris play a married couple whose daughter (Aubrey Plaza) is dating her teacher (Will Arnett). But this five-minute clip isnat a teaser to hype a hot upcoming showaitas an ad for Orbit gum.

Title: The Prom Date

Stats: Posted on Thursday, June 10, the ad has since collected 180,000 views, 176 comments, 209 Diggs, and 1,890 Facebook shares. It is surprisingly popular among Norwegians.

What you see: Yuppie parents Bateman and Harris are engaging in the standard pre-prom talk with their pouty daughter (aboys are only interested in one thinga) when her date shows up: Itas her social-studies teacher. As he blithely complains about an ongoing breakupahis girlfriend foolishly thought that head move with her when she went away to collegeaBateman grows angry. Things are looking dicey. But wait! Harris has Orbit gum handy. After a few clenched-jaw chews, the parents have a change of heart. After all, Arnettas got a salary and an education. aIn a school filled with immaturity and piercings and tattoos, she has chosen a man, not a boy,a Bateman pronounces. He doesnat even flinch when Arnett calls Plaza abarely legal.a Everyone is content, and the happy couple departs for the prom.

Take out/takeaway: This is the first in a planned series of aDirty Shortsa from Orbit, in which the gum will serve as deus ex machina for various adirtya situations, expanding the premise of Orbitas long-running aDirty mouth? Clean it up!a TV spots.

The concept is clever: Arnett and Bateman are a popular comedic team, following their work on the cult hit Arrested Development. The gum isnat mentioned until a minute-and-a-half in (itas accentuated by a sound effect); the second, more substantive reference appears three-quarters of the way through. Users will be lulled into thinking that they are just enjoying some funny, star-studded Web videoaand then the message hits them.

The short itself was produced by Arnett and Batemanas asponsor-driven advertising and production company,a DumbDumb. Theyare partnered with Electus, a production company helmed by former NBC boss Ben Silverman. Expect to see more celebrity forays into online marketingafor instance, Neil Patrick Harris already narrates an online documentary called This Is Your Mouth that promises to adive into the history of the iconic LISTERINEA(r) brand. a|a

Social-media effect: aThe Prom Datea has done far better than the average YouTube offering, with close to 150,000 views. Commenters on YouTube have reacted favorably, with popular lines from the well-written short interspersed with calls to resurrect Arrested Development. Given the popularity of the stars, the devotion of the AD cult, and the promotionathe video has been written up in Entertainment Weeklyas PopWatch, the New York Timesa Media Decoder, and MediaBistroathis should have been the viral video of the week. But it hasnat even passed the 200,000 mark two weeks after release, getting outperformed by such offerings as the dancing toddler. Digg.com, where the news of DumbDumbas inception clocked an impressive 449 thumbs up, should have been primo territory for this video. But aThe Prom Datea got fewer than half that number, suggesting that it didnat live up to expectations.

Two more aDirty Shortsa are scheduled to publish soon, including one with Jeffrey Tambor, another AD alum. Stay tuned to see whether the series gains tractionaand gum-chewersaor sputters.

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YouTube BrandWatch is The Big Money's exploration into how the world's best-known businesses, so adept at managing their images offline, are being perceived online, where control is harder to come by. Periodically, The Big Money features a corporate-themed video that's had significant viewership on YouTube: some approved, some unapproved, some mashed-up combinations of the two. And we'll ask our readers to vote on how the video affects the brands. We think the responses will surprise you, and provide a window onto what is fast becoming the most important playground for corporate games. (Note: This feature has no official relationship to YouTube or its owner, Google.)

Thereas a time and place for everything. As this YouTube ad proves, pole dancing at a wedding is a terrible idea.

Title: Pole Dance Ruins Wedding

Stats: Posted to YouTube on Nov. 16, the video has amassed more than 1.2 million viewings and more than 1,400 comments, plus another 15 video responses.

What you see: You've seen this woman before no doubt, hopefully not at your own weddingatrampy red dress, a bit too much to drink, dancing alone, arms flailing. As hyper-repetitive guitar music plays in the background, the woman dances clumsily around a wedding tent, and a cheap handheld video camera follows her every move. It all goes awry when she straddles a support pole, sending the tent crashing down on revelers and leaving the bride with a bloody nose.

Take Out/TakeAway: According to the advertising trade press, the video was made as part of Heineken's ongoing "drink responsibly" public service campaign. But nowhere in the 90-second video do we see a mention of Heineken, so we're left guessing. The poor video quality leads early gullible commenters to speculate this is a real wedding. Later, commenters set them straight. "That was so staged," YouTuber "billyschorn" grumbles. One copy of the video contains a watermark that says aKnowTheSigns.com,a which is a Heineken Web site.

Social Media Effect: Attracting 1.2 million viewers in a week's time is no small accomplishment. Then why wouldn't Heineken want to put its name on one of the most talked-about videos out there at the moment? To generate more attention, no doubt. And isn't that what these public service campaigns all aboutato raise awareness? But this one comes with a twist. We don't get the sober authority figure wagging a finger at us to drink responsibly. We're on our own to determine whether this is socially acceptable behavior. At least one YouTuber is confused about the message, observing, "*DRUNK CHICKS? RULE!!!!!!!!!"

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YouTube BrandWatch is The Big Money's exploration into how the world's best-known businesses, so adept at managing their images offline, are being perceived online, where control is harder to come by. Every week, The Big Money features a corporate-themed video that's had significant viewership on YouTube: some approved, some unapproved, some mashed-up combinations of the two. And we'll ask our readers to vote on how the video affects the brands. We think the responses will surprise you, and provide a window onto what is fast becoming the most important playground for corporate games. (Note: This feature has no official relationship to YouTube or its owner, Google.)

Radar DDB UK provides social media strategy and insight for major brands.

Surely youave heard about the Balloon Boy. Well, now thereas the Balloon Chair. In this ad designed to get everyone talking about Toshibaas new flat-screen television, the views get cooler and cooler as a chair floats up to space. And, even better, this footage isnat a fake-out!

Title: Space Chair Project

Stats: Posted to YouTube on Nov. 16, the video has amassed over 88,000 viewings and 126 comments.

What you see: This video opens with a shot of the desert. A deliberate pan to the left reveals a red chair, the kind you might see in a doctor's waiting room. Cut to a group of men who put the chair in orbit, held aloft by a massive helium balloon. Around the world it travels, higher and higher into the stratosphere. The scenes are spectacular, but what's going on here? Finally we get an explanation. The words appear: "Armchair viewing, redefined." And the model of the Toshiba flat-screen TV appears on the screen: Regza SV. The balloon pops and the chair crashes to earth.

Take Out/TakeAway: Consumer electronics brands have to be pretty clever these days if they are going to compete against YouTube-savvy rivals to create a bit of buzz for their products in a cut-throat marketplace. Samsung earlier this year created a YouTube hit when it strapped light-emitting diodes to a flock of sheep to get across the idea, a bit bizarrely, of how its LED high-definition technology works. Toshiba here is more artistic, appealing to the 2001: A Space Odyssey fans out there.

Social Media Effect: No doubt Toshiba isn't the first brand you'd think of when asked to name a favorite tech ad. But it may be on to something with "Space Chair Project." The comment field is already abuzz with 'how'd-they-do-it?' questions. The only concern is that people will recall the ad more than the product. As one commenter asks: "But where the hell can I buy one of those chairs?!!"

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YouTube BrandWatch is The Big Money's exploration into how the world's best-known businesses, so adept at managing their images offline, are being perceived online, where control is harder to come by. Every week, The Big Money features a corporate-themed video that's had significant viewership on YouTube: some approved, some unapproved, some mashed-up combinations of the two. And we'll ask our readers to vote on how the video affects the brands. We think the responses will surprise you, and provide a window onto what is fast becoming the most important playground for corporate games. (Note: This feature has no official relationship to YouTube or its owner, Google.)

Radar DDB UK provides social media strategy and insight for major brands.

Never mind a hostile takeover bid by Kraft (KFT), Cadburyas (CBY) creative team is busy on its latest installment of the "Glass-and-a-Half Full" campaign. Previously, we saw a gorilla on drums and a wacky eyebrow dance. Can dogs at play prove to be its next YouTube hit, and maybe even keep the M&A lawyers at bay?

Title: Cadbury SchweppsaDogs in Cars

Stats: Posted to YouTube on Oct. 26, the video has amassed a modest 9,600 viewings and nine comments, not a good start if it is ever to catch up to Cadbury's famous "eyebrows" video, a runaway YouTube hit from earlier this year.

What you see: As "The Blue Danube Waltz" plays in the background (poor Johan Strauss IIahis most famous composition is a favorite choice today of ad agencies in search of inspiring mood music), the camera zooms in on eight dogs awaiting their turn at the side of a race track. The door of a Cadbury-purple Lamborghini Diablo opens and away they go! Cut to super slow-mo scenes of each pooch, head out the window, gulping at the air.

Take Out/TakeAway: The video is the fourth installment of Cadbury's award-winning "A glass-and-a-half full" campaign to promote its line of chocolate bars. Cadbury has already scored one hit in this series with "eyebrows," a video that has become a Web sensation and has even added a Lilly Allen version (another 3.1 million views). Can Cadbury score again with floppy-eared pooches?

Social Media Effect: This video has been slow to take off, picking up under 10,000 viewings in its first two weeks. We'd hate to think Cadbury and its agencies (Fallon of London and Saatchi & Saatchi of Sydney) went to all the trouble of painting a Lamborghini purple only to have this spot stall on them. The few comments are mixed. There are a few professions of love. And some criticism, too. As YouTube viewer Syntox writes, "This has nothing to do with chocolate. While the aGorillaa ad also had not much to do with chocolate, at least it had some kind of dramatic heft and narrative, and a surprise at the end. This is just, meh."

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YouTube BrandWatch is The Big Money's exploration into how the world's best-known businesses, so adept at managing their images offline, are being perceived online, where control is harder to come by. Every week, The Big Money features a corporate-themed video that's had significant viewership on YouTube: some approved, some unapproved, some mashed-up combinations of the two. And we'll ask our readers to vote on how the video affects the brands. We think the responses will surprise you, and provide a window onto what is fast becoming the most important playground for corporate games. (Note: This feature has no official relationship to YouTube or its owner, Google.)

Radar DDB UK provides social media strategy and insight for major brands.

To promote the next Winter Games, the International Olympic Committee has recruited popular athletes like Michael Phelps to play sports with which theyare not familiar. Does the ad work, or is it only fun to watch the sports stars when theyare winning?

Title: Michael Phelps Speed-PuttingaThe Best of Us Challenge

Stats: Posted to YouTube on Oct. 22, the video has been viewed 378,900 times.

What you see: Olympic swimmer, multi-gold medalist Michael Phelps attempting to putt as many golf balls as possible into plastic cups in a 60-second period.

Take Out/TakeAway: This is the most-viewed video so far in an ambitious YouTube campaign launched by the International Olympic Committee to promote next year's Vancouver Winter Olympic games. The idea is to use Olympians attempting off-kilter sporting challenges, and then ask the public to create their own videos beating the challenge. Other videos show tennis champ Rafael Nadal trying to hold over 20 tennis balls and sprinter Asafa Powell balancing a stick on his foot. However, itas Phelpsa prowess with a putter that seems to be capturing the public's imagination at present. And why not? After all, it seems the perfect skill to hone while stoned.

Social Media Effect: Asking the YouTube community to create their own videos as part of a competition isn't newaDoritos perfected the idea months ago with its You Make It, We Play It campaign. But this is an ambitious six-month effort by the IOC and, in a nice touch, they filmed the athletes in the same handheld low-fi style that they expect the public to respond with in their video entries. With Olympians from all over the world taking part, The Best of Us Challenge is aiming to tap into a truly international community, while creating a pointless but engrossing participatory event. A bit like some of the Olympic sports themselves, when you think of it.

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YouTube BrandWatch is The Big Money's exploration into how the world's best-known businesses, so adept at managing their images offline, are being perceived online, where control is harder to come by. Every week, The Big Money features a corporate-themed video that's had significant viewership on YouTube: some approved, some unapproved, some mashed-up combinations of the two. And we'll ask our readers to vote on how the video affects the brands. We think the responses will surprise you, and provide a window onto what is fast becoming the most important playground for corporate games. (Note: This feature has no official relationship to YouTube or its owner, Google.)

Radar DDB UK provides social media strategy and insight for major brands.